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Module 4: Email Marketing

How To Sign Up For MailChimp And Verify Your Domain

Action Plan

Step 1: Sign Up For MailChimp And Configure


Why This Step Is Important

MailChimp is our recommended email marketing service for sending marketing emails to your users. MailChimp will allow you to send newsletters and autoresponders, manage your subscribers, comply with anti-spam laws, ensure deliverability, track engagement, and more. MailChimp is completely free for up to 2,000 contacts on your email list.

Watch Our Tutorial For This Step

This video will walk you through how to sign up for a free MailChimp account and configure the most important settings.

Video Summary

  • Visit MailChimp and click the “Sign Up Free” button (0:48)
  • Use your domain email address when signing up, this will be the “from” email address when sending emails to your list (0:55)
  • Decide which email address is most appropriate for your email list (1:22)
  • Create a username and password (1:50)
  • Confirm your email address by checking your email and clicking the “Activate Account” button (2:05)
  • How to check your email using cPanel in your SiteGround account (2:25)
  • Continue with the registration process (3:18)
  • Enter your business address to comply with ant-spam laws (3:45)
  • Go to Lists > Your list > Settings > List name and defaults (4:37)
  • Change the “Default From name” that subscribers will see when you send them emails (5:00)
  • Go to Settings > List fields and *|MERGE|* tags (5:40)
  • Decide which form fields will be required, uncheck all that don’t apply (5:49)

(I signed up for a free MailChimp account)

Step 2: Verify And Authenticate Your Domain


Why This Step Is Important

Verifying and authenticating your domain will help keep your emails out of spam folders. It will also protect your reputation by ensuring others can’t use your email address without permission.

Watch Our Tutorial For This Step

This video will walk you through how to verify your domain using CNAME records and how to authenticate your domain using DKIM and SPF records.

Video Summary

  • Log into your MailChimp account
  • Click your “Name/Company Name” in the top-right menu and click “Profile” (0:42)
  • Go to Settings > Verified domains (0:49)
  • Next to “Authentication” click “View setup instructions” to see the required DKIM and SPF settings (1:05)
  • Log into SiteGround and go to the cPanel (1:30)
  • In cPanel, search for “dns” and click on “Advanced DNS Zone Editor” (1:42)
  • Create a CNAME record by copying and pasting the appropriate information from MailChimp (1:55)
  • Click “Add Record” (2:54)
  • In cPanel, search for “authentication” and click on “Email Authentication” (3:18)
  • In the “Include List” section, click “Add” (3:32)
  • Copy and paste “servers.mcsv.net” (3:45)
  • Click “Update” to upate the SPF record (4:02)
  • Click “Authenticate Domain” in MailChimp (4:13)

(A verified and authenticated my domain)

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