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Module 4: Email Marketing

Best Tools For Creating Exit-Intent Popups For Opt-Ins And Promos

  • Use exit-intent technology to trigger popups/overlays when a user is about to leave your website (when they move their mouse cursor outside of your web page).
  • Increase your email opt-in rate and gain more newsletter subscribers.
  • Perform A/B split tests to see which popups have the highest conversion rate.
  • Connect your account to popular email marketing services like MailChimp, GetResponse, Campaign Monitor, AWeber, and more.
https://optinmonster.com

OptinMonster pricing starts at $39/month (or $29/month when paid annually). Cheaper plans are available but they do not include exit-intent technology.

Opt-in boxes can be displayed as a light-box, slide-in, footer bar, or within your website’s content (sidebar or at the end of blog posts).

OptinMonster offers page-level targeting for specific posts, pages, categories, etc.

A/B split testing is also available.

Their canvas feature allows you to add custom images and HTML.

https://sumo.com/app/list-builder

The Sumo List Builder is free to use. Additional features are available with their paid plans, which start at $49/month (or $29/month when paid annually).

Opt-in boxes are displayed as a lightbox. If you are looking for scroll-triggered slide-ins you can try the Sumo Scroll Box.

Targeting options include page URL, device type, time on page, frequency, and more.

A/B split testing is also available.

In addition to their standard template, you also have the ability to add custom images and HTML.

A WordPress plugin is available.

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