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Best Tools For Creating Exit-Intent Popups For Opt-Ins And Promos

The Following Tools Will Help You...

  • Use exit-intent technology to trigger popups/overlays when a user is about to leave your website (when they move their mouse cursor outside of your web page).
  • Increase your email opt-in rate and gain more newsletter subscribers.
  • Perform A/B split tests to see which popups have the highest conversion rate.
  • Connect your account to popular email marketing services like MailChimp, GetResponse, Campaign Monitor, AWeber, and more.

OptinMonster pricing starts at $39/month (or $29/month when paid annually). Cheaper plans are available but they do not include exit-intent technology.

Opt-in boxes can be displayed as a light-box, slide-in, footer bar, or within your website’s content (sidebar or at the end of blog posts).

OptinMonster offers page-level targeting for specific posts, pages, categories, etc.

A/B split testing is also available.

Their canvas feature allows you to add custom images and HTML.


The Sumo List Builder is free to use. Additional features are available with their paid plans, which start at $49/month (or $29/month when paid annually).

Opt-in boxes are displayed as a lightbox. If you are looking for scroll-triggered slide-ins you can try the Sumo Scroll Box.

Targeting options include page URL, device type, time on page, frequency, and more.

A/B split testing is also available.

In addition to their standard template, you also have the ability to add custom images and HTML.

A WordPress plugin is available.

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