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Best Tools For Creating A/B Split Tests And Multivariate Tests

Matthew Averkamp

These tools can help you...

  • Show different variations of your website and compare the conversion rates for each variation. Each visitor will only see one variation, even if they leave your website and return later.
  • Compare two versions of a page (A/B split test) or compare different variations of multiple sections on a single page (multivariate test).
  • Create tests without any HTML knowledge using a visual HTML editor (except for Google Analytics Content Experiments).

Google Analytics Content Experiments (formerly known as Google Website Optimizer) is free to use. You can have 12 active tests at one time.

You can compare up to 6 different page URLs (for each test) and view the conversion rates for each variation. Each page URL will need to be created on your own before setting up your test.

Conversion rates are measured using the Goals feature found in your Google Analytics account.

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